Author Archives: Kate Purmal

Ask Kate: How can I stand out in front of the CEO?

Dear Kate, I have an audience with our CEO to present our newest product initiative. How do I make sure it’s a success and that I make a great impression? Nervous in New England Dear Nervous, To make a positive … Continue reading

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Tips on Reaching the C-Suite

A recent New York Times article, Four Executives on Succeeding in Business As a Woman, interviews executive women on what it takes to rise to the top of their profession. Here are three of the tips that resonate with me: … Continue reading

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Retreat Yourself

By Kate Purmal Long-term planning. We all know it’s important. But for most of us, it’s the to-do that always slips to the bottom — or right off — the list! Since there is never enough time, why not pair … Continue reading

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Sales Tip: Five Ways to Ask for a Referral

“A satisfied customer is the best business strategy of all.” ~ Michael Leboeuf “A satisfied customer – we should have him stuffed!” ~ Basil Fawlty Even if you have dozens of happy and satisfied clients, chances are that asking for referrals makes … Continue reading

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Five Tips to Get the Most from Your Advisory Board

By Kate Purmal and Lisa Goldman Peer advisory boards, or mastermind groups, are a great way for entrepreneurs to get support to help manage and grow their business. Typically these boards consist of four to six people who provide each … Continue reading

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The One Minute Trick for Better Negotiations

Here’s a great negotiating tip from today’s Harvard Business Review’s Management Tip of the Day. If you haven’t yet subscribed to get a daily dose of quick, practical management advice from the Harvard Business Review I recommend you do so … Continue reading

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Where Are All the Women Entrepreneurs?

My colleague, Denise Brosseau, tackles this question in a recent Inc. post. And she should know. Denise is a co-founder of the Forum for Women Entrepreneurs and co-founder of the Springboard Venture Forums that have helped women raise over $5 billion … Continue reading

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