Author Archives: Kate Purmal

Are Women Leaders Bolder than Men?

Harvard Business Review published an article in April that highlights a study of boldness between male and female leaders. The researchers created a “boldness index” of seven behaviors, then compared these between men and women using their 360-degree review database … Continue reading

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I’m excited to announce that my latest book, The Moonshot Effect, Disrupting Business as Usual, just “hit the shelves” on Amazon. Many people have asked how the book came about. Here’s the story.

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Hot Yoga

  Get down on your knees. Take a thirsty drink of water. Wipe your face with a towel. Count the drops of sweat dripping off the tip of your nose. Listen to the instructions you’re ignoring for the pose you’re … Continue reading

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The ROI of Sponsorship and Corporate Giving

For many years, leading brands have leveraged sponsorships as an effective way to build brand awareness. Companies put their name on a stadium for the world to see, or develop sponsorships with globally consistent brands to increase their brand exposure. … Continue reading

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Ask Kate: How can I stand out in front of the CEO?

Dear Kate, I have an audience with our CEO to present our newest product initiative. How do I make sure it’s a success and that I make a great impression? Nervous in New England Dear Nervous, To make a positive … Continue reading

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Tips on Reaching the C-Suite

A recent New York Times article, Four Executives on Succeeding in Business As a Woman, interviews executive women on what it takes to rise to the top of their profession. Here are three of the tips that resonate with me: … Continue reading

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Retreat Yourself

By Kate Purmal Long-term planning. We all know it’s important. But for most of us, it’s the to-do that always slips to the bottom — or right off — the list! Since there is never enough time, why not pair … Continue reading

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Sales Tip: Five Ways to Ask for a Referral

“A satisfied customer is the best business strategy of all.” ~ Michael Leboeuf “A satisfied customer – we should have him stuffed!” ~ Basil Fawlty Even if you have dozens of happy and satisfied clients, chances are that asking for referrals makes … Continue reading

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Five Tips to Get the Most from Your Advisory Board

By Kate Purmal and Lisa Goldman Peer advisory boards, or mastermind groups, are a great way for entrepreneurs to get support to help manage and grow their business. Typically these boards consist of four to six people who provide each … Continue reading

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The One Minute Trick for Better Negotiations

Here’s a great negotiating tip from today’s Harvard Business Review’s Management Tip of the Day. If you haven’t yet subscribed to get a daily dose of quick, practical management advice from the Harvard Business Review I recommend you do so … Continue reading

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