This must-read article by Chris Zook in Harvard Business Review argues that the best way to invest is not to spread your money around evenly, but instead invest aggressively – 10x the typical investment – in three areas:

• Critical capabilities
• Next-generation leaders
• Next-generation business models

This investment model is true as well for Moonshots, game-changing initiatives that create high performance teams, elevate leaders and catapult careers. Moonshots are worth the investment because they result in new capabilities and business models and because they serve as a vehicle for next-generation leaders to emerge.